About

Our dream for this blog is to illustrate the potential for enduring mutual benefit through trust-based relationships.

Trust patterns represent the antithesis of ‘dark patterns’: pervasive but unsustainable business tactics that prioritise short-sighted gains over long-term reciprocal advantage.

By contrast, trust patterns put forth a win-win approach that can be equally powerful for personal, business and broader societal relationships.

In addition to the direct and immediate benefits of introducing these principles into day-to-day life, we believe in the possibility for these ideas, through gradual adoption over time, to inspire meaningful cultural change on a global scale.

You can read more about the philosophy behind this blog in our first post: The power of trust patterns.