trust eats convenience for lunch – how experience is designed for deep relationships
When we started offering discounts for special clients at the digital consultancy USEEDS° I founded in 2008, we used two discount alternatives. The first discount scheme seemed to be the industry standard. You define a discounted retainer with the client – a fixed minimum amount of days or EUROs they would have to order in …
Two days ago, Katharine Viner, the Editor-in-chief of the Guardian send me an email. She thanked me for supporting the Guardian and told me, that the next annual payment date is 15/03/2019 (a month ahead) when €49.00 will be charged to my credit / debit card. She actually reminded me, that now would be the …
Did you ever work with an assistant? Somebody who takes care of a job you have to get done? Organizing the company Christmas party, plan a trip to San Francisco, Refurbish the conference rooms? What happens is, that you lose contact to the companies doing the actual work. Your opinion on those companies is based …
Continue reading “Is your marketing team ready for artificial clients?”
2008 a backbone of our modern society seemed to crash – the financial system was collapsing and we all know about the turmoil following. Today a presumably even more important backbone of society is in danger. Trust. Rachel Botsman – a leading thinker and critically-acclaimed writer on trust in the digital age – describes the …
Every time I join the International Management Summit of the SYZYGY AG at one of our locations, there is one very special and surprising moment which tells a lot about SYZYGY. When I check into my hotel room there is always a little present and a personal note waiting for me, written by my CEO, …
Have you ever experienced that sudden frustration of queuing in a long line in the super-market and noticing that you had forgotten your money? Upset at your own forgetfulness, you think of the hassle you will have to go through such as returning all the items in your basket to their shelf (or hiding them …
This is a wonderful documentary in three parts on the “survival of the most altruistic”. Unfortunately only in German language … Folge 1/3: Oder weshalb wir kooperieren Folge 2/3: Oder was uns zu Egoisten macht Folge 3/3: Oder wie wir die Welt verändern können “Erst kommt das Fressen, dann die Moral”, stellte Bertolt Brecht so …
Continue reading “Altruismus versus Egoismus – why we cooperate”
„Yes, you didn’t order it but it is very good!“ The Milanese Cheese seller smiled at me from behind his cheese stand and didn’t really understand, why i wasn’t amused about the extra „Fior di Latte“ he snuck into my cheese selection. Fior di Latte is a wonderful cheese, similar to Mozzarella, but much creamier …
Our dream about this blog is, that the ideas behind Trust Patterns will spread and many of you see the potential in trustworthy, long-term relationships, no matter if with foreign countries, your customers, clients, colleagues, neighbors, spouse or kids. The format of patterns seems to be ideal to help you easily experiment with and adopt …
I was extremely excited. Our phone rang and I saw it was the client we were trying to convince to work with us. Back in the year 2009 we just recently founded our Digital Consultancy and every new client was crucial. „Hi Mr. Hofer, we finished our internal discussions and decided to work with you …