Ron Hofer

About the author

Ron Hofer is founder of USEEDS°, a Berlin-based digital design agency, Chief Experience Officer of the SYZYGY AG and founder of trustpatterns.org – an organization to identify and share patterns for long-term customer relationship strategies.

After starting the first cooperative bakery in Munich and an industrial design firm in Milan he worked with the Siemens think tank C-Labs and the Hasso Plattner Institute. Since founding USEEDS° in 2008, he focuses on one driving question: How can we uncover customer needs and successfully transfer them into long-term customer relationships?

Ron loves to consult Fortune 500 companies on how to integrate ‘customer centricity’ and ‘design thinking’ into their organizations.

“Everything I do as a consultant pays into one key metric: the customer lifetime value of end-users. The backbone of this is a thorough understanding of customers journeys and a deep desire to identify win-win solutions for companies and their end-users”

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Latest posts by Ron Hofer

Die antizipierte Kundenbeziehung
Posted on by Ron Hofer

Die antizipierte Kundenbeziehung

Kunden müssen sich für oder gegen eine Kundenbeziehung entscheiden, bevor sie die Konsequenzen ihrer Entscheidung erlebt haben. Deshalb ist die antizipierte Kundenbeziehung zentral. Im Moment des Abschlusses entscheiden sich Kunden nicht nur für oder gegen ein Angebot. Sie sehen eine Kundenbeziehung die sie je nach Branche mehr oder weniger leicht wieder beenden können. Ist das …

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What’s the ROI of trust? – a multi billion $ case study.
Posted on by Ron Hofer

What’s the ROI of trust? – a multi billion $ case study.

After 35 years working at Boeing, Dennis Muilenburg stepped back as it’s Chairman on the 23rd of December 2019, just one week after Boeing announced the complete production stop of the Boeing 737 max. This didn’t come as a surprise, as the Boeing 737 max was expected to be the next Cash Cow, accounting for …

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Trustworthiness is the Achilles heel of digitalization
Posted on by Ron Hofer

Trustworthiness is the Achilles heel of digitalization

Forget about „Jobs to be done“ (JTBD) – the future is about „Decisions to be made“ (DTBM) Most certainly you are familiar with the „Jobs to be done“ (JTBD) Framework? Ever heard the quote “People don’t want a quarter-inch drill. They want a quarter-inch hole.”? This quote, which was made popular by Theodore Levitt, forms …

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