Ron Hofer

About the author

Ron Hofer is founder of USEEDS°, a Berlin-based digital design agency, Chief Experience Officer of the SYZYGY AG and founder of trustpatterns.org – an organization to identify and share patterns for long-term customer relationship strategies.

After starting the first cooperative bakery in Munich and an industrial design firm in Milan he worked with the Siemens think tank C-Labs and the Hasso Plattner Institute. Since founding USEEDS° in 2008, he focuses on one driving question: How can we uncover customer needs and successfully transfer them into long-term customer relationships?

Ron loves to consult Fortune 500 companies on how to integrate ‘customer centricity’ and ‘design thinking’ into their organizations.

“Everything I do as a consultant pays into one key metric: the customer lifetime value of end-users. The backbone of this is a thorough understanding of customers journeys and a deep desire to identify win-win solutions for companies and their end-users”

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Latest posts by Ron Hofer

Trustworthiness is the Achilles heel of digitalization

Trustworthiness is the Achilles heel of digitalization

Forget about „Jobs to be done“ (JTBD) – the future is about „Decisions to be made“ (DTBM) Most certainly you are familiar with the „Jobs to be done“ (JTBD) Framework? Ever heard the quote “People don’t want a quarter-inch drill. They want a quarter-inch hole.”? This quote, which was made popular by Theodore Levitt, forms …

Trustworthiness – the single most important Selling Proposition of the future

Trustworthiness – the single most important Selling Proposition of the future

an intruigingly simple model to understand how to create trustworthiness as a unique selling propositions for the future “decisions to be made” economy. Recently I hosted a Workshop on Trust Design at the Universal Home summit in Gelsenkirchen, Germany – an initiative of leading tech companies to design a positive and integrated future home experience. …