About the author
Ron Hofer is founder of USEEDS°, a Berlin-based digital design agency, Chief Experience Officer of the SYZYGY AG and founder of trustpatterns.org – an organization to identify and share patterns for long-term customer relationship strategies.
After starting the first cooperative bakery in Munich and an industrial design firm in Milan he worked with the Siemens think tank C-Labs and the Hasso Plattner Institute. Since founding USEEDS° in 2008, he focuses on one driving question: How can we uncover customer needs and successfully transfer them into long-term customer relationships?
Ron loves to consult Fortune 500 companies on how to integrate ‘customer centricity’ and ‘design thinking’ into their organizations.
“Everything I do as a consultant pays into one key metric: the customer lifetime value of end-users. The backbone of this is a thorough understanding of customers journeys and a deep desire to identify win-win solutions for companies and their end-users”